Innovative package design for a kids toothpaste. The opening of the package is close to the mouth of the alligator drawing at the front. The design is successful because kids love it and treat it like a little toy, instead of just throwing the package away.
The logo at the bottom of the package suggests the shape of a smiling mouth, which reinforces the feeling of good being. Customers think it is a funny and enjoyable toothpaste.
Package and Logo design by Liliana Garza Ortiz.